Design thinking, systems thinking, big picture thinking or global thinking. Call it what you like, but they all have one thing in common. They are concerned with strategy and thinking at a macro-level. This is an important aspect of getting ready to export. You’re about to embark on a journey that will require an entrepreneurial spirit, resilience, and steadfast commitment. Some deep reflection about why you’re doing this isn’t a bad place to start. At Troika GTM we use a High-Level Review process to help exporters assess their market readiness and bring perspective and context to the challenges ahead.