At Troika GTM strategy is ground zero for us. Strategy is the vision, clearly stated, that explains how your firm will attract customers. Helping our clients develop export markets, grow their profits, increase marketshare, commercialize their ideas and compete successfully all begins with strategy.
James and Michael bring a real commitment to challenge business owners to think deeply about where they’re going to play and how they’re going to win.
Troika GTM believes marketing has one clear objective. To reach consumers with your value proposition at the moments that most influence their decisions to purchase. This means smarter research, better insight, more strategic positioning and savvy branding all aimed at securing more customers and more wallets.
We promise our clients we will think and travel well beyond the boundaries of the status quo to identify newer, smarter, and better ways, to find, win, and retain premium customers in export markets.
Business owners and leaders must get this part right. Make no mistake, the decisions you make around talent will define your organization’s export performance in absolute terms.
To be competitive an organization needs the right people, doing the right things, at the right time. This is a critical element of strong performance and it underpins business growth, profitability, competitiveness and ultimately, success.