Getting our clients noticed internationally is our number one goal. Positioning premium products in front of wealthy consumers is our number one objective. We do this by applying action-orientated approaches, investing heavily in building strategic relationships, and by spending our time in front of qualified customers convincing them to buy.
Troika GTM has a wide range of tools to help exporters prepare for, develop, and access premium export markets. High-Level Reviews, in-market networks, immersion and insight programs along with qualitative and quantitative market research and ‘applied’ real-time approaches are all part of a comprehensive toolbox used on behalf of exporters.
Positioning premium products in the right place, at the right time with the right price, begins with insight and knowledge. That comes from being exposed to consumers in markets. Understanding which products wealthy consumers will pay a premium for and why, is at the heart of our business model and at the top of our mindset.
If you are a company selling, trading and marketing premium food and beverage in Asia this is your chance to get in on the ground floor. Introductions to our export partners will assist you in securing long-term supply, which will soon become a key to future success. Those with the best products and partners will be doing all the business. This is particularly so for premium and super premium products, which are already being consumed faster than they can be produced. As the demand for provenance goes up proving where your food and beverage comes from will become more important that it already is. Australia and New Zealand are agricultural powerhouses, but even they can’t feed the world. Our producers are looking to secure long-term partners. Now is the time to act.
By working with us you will not only gain exclusivity to premium producers, you will work with partners committed to deep engagement. This means they are not just interested in transactional exchange. Our clients want to build long-term supply platforms into premium Asian markets. Guanxi is top of mind and Troika GTM wants to work closely with our Asian partners in mutually beneficial and successful two-way relationships. We don’t just want to sign a distribution deal, we want to help our distributors and partners drive the demand side to build wealth together. Please contact us now and lets get together and discuss how we can help each other.
Understanding who you are selling too, and why they’re buying is critical. Too many firms attempt to take short-cuts when engaging with Asian consumers. They head up on a flight, book into a hotel, schedule a meeting, and wonder why no one is there when they arrive. They are often completely unprepared, which means they fail to sell anything, or they immediately give the importer the upper hand in any negotiation. You must do your homework.
Developing export markets isn’t cheap. Capital is required and the impact on cash-flow needs to be understood. Business owners and boards need to be prepared to take a long-term view. Asia isn’t a place that generally rewards punters or those wanting to make a quick buck. You need to be in for the long haul. Long-term relationships are absolutely critical to success. Asian cities are not down town Sydney or Auckland. The rules are different, the culture is different, everything is different. High context cultures are consensus cultures and they differ dramatically from our individualist cultures. East and west are different. Face is a key, trust is a must, and patience is a given.