we help

prepare for launch

high level review

Design thinking, systems thinking, big picture thinking or global thinking. Call it what you like, but they all have one thing in common. They are concerned with strategy and thinking at a macro-level. This is an important aspect of getting ready to export. You’re about to embark on a journey that will require an entrepreneurial spirit, resilience, and steadfast commitment. Some deep reflection about why you’re doing this isn’t a bad place to start. At Troika GTM we use a High-Level Review process to help exporters assess their market readiness and bring perspective and context to the challenges ahead.

develop for export

There is plenty to think about before hitting the launch button. Developing your product and service to suit premium consumers in Asia requires deep insight and knowledge about the consumers and the markets you intend to operate in. Troika GTM can help you develop an idea from concept to customer. We can take the idea drawn on the back of a restaurant napkin through to an export ready product…and we have.

You’re about to embark on a journey that will require an entrepreneurial spirit, resilience, and steadfast commitment.

how to...

Lack of market research, poor consumer insight, cognitive biases, weak branding, fragmentation, lack of scale, lack of expertise, the sunk cost effect and organisational politics can all be problematic when working through how-to market entry protocols. It’s important for key decision makers to understand the risks, agree on strategy and be prepared to stay the course. Entering new markets is a big commitment, consumes organizational resources, and comes with substantial risk. Thinking through the key issues with clarity, planning carefully and executing strongly against well crafted strategy are the hallmarks of successful entrants. Exporting is not DIY.