Which premium Australian or New Zealand wine will you choose?

what we do

troika: your launchpad to asian markets

exclusive brands for a premium market

The Opportunity: Around the world consumers are looking for a taste of the good life. The need to do better in life is powerful and the urge to splurge is strong. Understanding the triggers of this rapidly growing trend can position your company and its products for stellar growth. Shanghai is now home to 90 Billionaires and 370,000 millionaires. The top 50 richest in Hong Kong have a combined net worth of USD 242.3 Billion. By 2020, Singapore is expected to have a total of 188,000 millionaires. Taiwan isn’t falling behind either, increasing its stock of millionaires faster than all of the other Asian Tigers. Asian millionaires are now the wealthiest in the world.

Troika GTM are offering firms wanting to capture these opportunities an invitation to collaborate and partner. Our Premium Export Partner Program is looking for firms with export aspirations to work with us from January, 2018. This initiative will represent partner firms on-the-ground to develop premium export businesses in Singapore, Shanghai, Taiwan and Hong Kong.

The Obstacles: In many cases, the primary obstacles preventing SME firms from enjoying export success, is a lack of market knowledge, resources, and expertise. Understanding who you’re selling to, and why they’re buying, is critical. Too many firms attempt to take short-cuts when engaging with wealthy Asian consumers. Heading to Asia unprepared adds to the challenge and increases the risk. You must do your homework.

Developing export markets isn’t cheap. Capital is required, the impact on cash-flow needs to be understood, and business owners and boards need to be prepared to take a long-term view. Asia doesn’t reward punters or those just wanting to make a quick buck. You need to be in for the long haul. Remember, Asian cities like Shanghai and Taipei are not like downtown Sydney or Auckland. Their rules are different, their culture is different, and the way they do business is different. Face is key, relationships are critical, and patience is a given.

premium export products for the asian market

are you coming?

distributors

Premium produce and products with heritage and provenance are not easy to come by. Australia and New Zealand are famous for growing, producing, and creating some of the best food and beverage on the planet. Our environments are pristine and pure and unmatched by rivals. Our food artisans are famous across the globe, and are responsible for producing an incredible range of premium tastes and experiences. Whether it’s the finest grass-fed beef or lamb, amazing wine, addictive ice-cream, or specialty products including coffee and chocolate, distributors will have the pick of the world’s best. Our Premium Export Partner Program is now open for business and we’re looking to engage with potential in-market partners in Asia.

exporters

As an Australian or New Zealand food and beverage producer, the facts are powerful and compelling. Wealthy Asian consumers are looking for a taste of the good life. Understanding the touch points and triggers behind this rapidly growing trend can position your company for stellar growth. Great food and beverage is central to a good life, and those with wealth want to experience the very best that life offers. Troika GTM is looking for forward thinkers in Australia and New Zealand to reach out and partner with us to take advantage of these incredibly vibrant, rapidly expanding and lucrative markets across Asia.